Understanding and retaining customer data is critical for community banks to remain relevant. Kim Snyder, Founder and CEO of KlariVis joins Sam Liskar, SVP of the ABA, on the American Banker Association podcast to discuss why community bank executives must begin taking the steps necessary to become a data-driven institution and embrace a goal-based strategy for capturing actionable data to drive revenue and customer retention.

Listen to the podcast below or find it on your favorite streaming platform.